J'AIME NEW YORK x ZigZag Creative

J'AIME NEW YORK, a luxury jewellery brand renowned for its timeless elegance and unique, bespoke pieces, sought to elevate the user experience (UX) of their Shopify store. Despite a strong brand presence, their existing site did not fully capture the sophistication of their jewellery or meet the expectations of their discerning customers.

To address these issues, J'AIME NEW YORK turned to Vice Versa Media, a New York based agency, to help take give the website a new shine. In October 2024, Vice Versa Media reached out to us to create a bespoke user journey that reflected the brand’s premium status while driving conversions. We managed all of the design aspects, from initial wireframes through to full interactive mock-ups.

The Solution

Our collaboration with Vice Versa Media began with an in-depth discovery process, including UX audits, customer behaviour analysis, and competitive benchmarking. From this foundation, we designed a bespoke user journey that aligned with J'AIME NEW YORK’s vision and met the expectations of their high-value clientele.

Key Enhancements:

Redesigning the User's Experience
- We crafted an elegant, visually rich E-commerce store, with a modern homepage showcasing hero imagery and curated collections.
- Introduced intuitive navigation for effortless browsing across categories.
Elevated Mobile Usability
- Prioritised mobile-first design principles, ensuring a seamless experience for on-the-go shoppers.
- Improved page load speeds and touch-responsive elements for better interaction.
Storytelling Through Design
- Created dedicated pages for J'AIME NEW YORK’s brand story, highlighting its heritage, ethical sourcing practices, and artisanal techniques.

Conclusion

This collaboration between ZigZag Creative and Vice Versa Media showcases the power of thoughtful design and strategic UX enhancements. By reimagining J'AIME NEW YORK’s Shopify store.

Whilst the redesign is still currently in development, as of December 2024, we are confident that we will have not only elevated the brand’s digital presence but it will also delivered tangible business results in comparison to their previous store.

If your brand is ready to redefine its online experience, contact us today to start your journey.

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