RoofingSheetSuppliers.co.uk is a leading provider of high-quality roofing materials in the UK, catering to both commercial and residential customers. Despite their strong reputation in the industry, their online presence was outdated, with a website that struggled to meet the expectations of modern users. The site was slow, difficult to navigate, and not fully optimised for mobile devices, resulting in a poor user experience.
Recognising the need for a digital overhaul, RoofingSheetSuppliers.co.uk partnered up with ZigZag Creative. The goal was clear: redesign the website to reflect the company’s industry leadership, improve usability, and migrate it to a more scalable, code free and user-friendly platform, Webflow. This not only allowed the website to be re-designed, but it also allowed the business owner to be in more control of how their site looks and feels once we had completed our work.
CHALLENGES
- Outdated Design: The existing website had an antiquated look and feel that did not inspire trust or reflect the professionalism of the brand.
- Poor User Experience: Navigation was clunky, and users found it difficult to locate essential information such as product details, pricing, and delivery options.
- Non-Responsive Design: The site was not optimised for mobile devices, leading to high bounce rates from mobile users.
- Technical Limitations: Whilst the previous site was built on WordPress, it was built to a point where the owner found it cumbersome to manage, lacked modern features, and made content updates a tedious process for the team
SOLUTION
- Discovery and Research: ZigZag conducted in-depth research to understand the brand, its target audience, and competitor benchmarks.
- Redesigning the User Experience: The team crafted a modern, clean, and visually appealing design that aligned with RoofingSheetSuppliers.co.uk’s brand identity. Intuitive navigation was prioritised to ensure users could easily find products and information.
- Re-platforming to Webflow: Webflow was chosen as the new platform for its flexibility, scalability, and ease of use. Key features included:
- Fully responsive design, ensuring a seamless experience across all devices.
- CMS capabilities, enabling the RoofingSheetSuppliers.co.uk team to easily update content and manage products.
- Faster load times, improving both user experience and SEO performance.
- Content Optimisation: ZigZag optimised the site’s content to improve readability, engagement, and search engine visibility.
- Testing and Deployment: Rigorous testing was conducted to ensure the site functioned flawlessly across devices and browsers. The final site was then deployed with minimal downtime.
