Spring Heeled Jack

Through a thoughtful blend of storytelling, visual innovation, and strategic execution, ZigZag Creative successfully reimagined Spring Heeled Jack’s branding. This transformation not only strengthened the company’s market position but also forged a deeper emotional connection with its audience. The project exemplifies how bold creativity and strategic thinking can elevate a brand to new heights.

In November 2024, ZigZag Creative embarked on a dynamic branding project with Spring Heeled Jack, a dynamic Running Club / Brand.

Named after the legendary figure known for his wild leaps and untamed energy, the club is about breaking boundaries, pushing the pace, and having a lot of fun. 

The goal was to craft a brand identity that captured the essence of the company’s edgy, adventurous personality while encompassing aspects of the urban legend. We wanted to position the brand to help it to stand out in a competitive market. Background

ZigZag Creative was tasked with designing a brand that:

  • Embodied the mythic, daring qualities of its namesake.
  • Created a visual language that was both modern and timeless.
  • Enhanced shelf appeal and digital presence.
Client:
Spring Heeled Jack
Year:
2024
Services:
Brand Design
Spring Heeled Jack Run Club
Spring Heeled Jack Branded Cups
Spring Heeled Jack T-Shirts
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